CUSTOMER ORIENTATION IN BANKING INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology. Customer orientation focused on a strategy that can help them build strong relationships with their customers and increase their profits through the right management system and the application of customer-focused institutions to boost their business performance. Thus, the idea of customer orientation is found in relationship marketing theory which is intended to improve long term customer relationship by changing from transaction based marketing, with its emphasis on customer treatment with great care, to customer retention through effective management of customer relationships to cope with unstable business environments.
Related Project Materials
THE IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON NIGERIA’S PUBLIC ACADEMIC LIBRARIES (A CASE STUDY OF THE UNIVERSITY UYO)
ABSTRACT
Information and Communication Technology (ICT) has brought unprecedented changes and transfor...
NON -VIOLENT REVOLUTION AS A MEANS OF DEMOCRATIC CHANGE IN AFRICA
ABSTRACT
Countries undergoing democratic transitions experience a wide range of long-term outcomes. Dep...
INNOVATIONS IN ASSESSING ADAPTABILITY AND RESILIENCE IN VOCATIONAL SETTINGS
Abstract: Innovations in assessing adaptability and resilience in vocational settings are c...
EFFECTS OF NITROGEN FERTILIZER AND PLANT SPACING ON TWO PASTURE GRASSES (Brachiaria decumbens and Digitaria decumbens )
ABSTRACT
A field experiment was conducted in the early growing season (April- July) of 2014 at the Teaching and Research...
MEDIA AND CREATION OF POLITICAL AWARENESS
ABSTARCT
This study was carried out on the impact of media in creating politi...
Knowledge Management practices in construction organisation
Statement of the Problem
There is the need for the construction organisation to reflect and take decision on timely basis as the construc...
Acquisition of Morphological Competence in Spelling as a Developmental Process
Abstract
It is commonly believed that learning to spell English words demands an understanding of the relationship between sounds and let...
AN APPRAISAL OF THE ROLE OF ECOWAS COURT OF JUSTICE IN THE PROTECTION OF HUMAN RIGHTS UNDER THE ECOWAS TREATY
ABSTRACT
This study examined the role of the ECOWAS Community Court of Justice (ECCJ) in the protection of human rights in the West Afric...
AN ANTIMICROBIAL ANALYSIS AND PHYTOCHEMICAL OF Mangifera indica AND Carica papaya LEAVES
BACKGORUND TO THE STUDY
It is well known that in order for a plant to protect itself, it creates certain compounds that...
THE ROLE OF FOREIGN ELECTION OBSERVERS IN DEMOCRATIC ELECTIONS IN NIGERIA
ABSTRACT
The paper is about the foreign observers in presidential Election in Nigeria for 2015. I...
