CUSTOMER ORIENTATION IN BANKING INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology. Customer orientation focused on a strategy that can help them build strong relationships with their customers and increase their profits through the right management system and the application of customer-focused institutions to boost their business performance. Thus, the idea of customer orientation is found in relationship marketing theory which is intended to improve long term customer relationship by changing from transaction based marketing, with its emphasis on customer treatment with great care, to customer retention through effective management of customer relationships to cope with unstable business environments.
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